{"id":1083,"date":"2022-04-05T16:41:14","date_gmt":"2022-04-05T16:41:14","guid":{"rendered":"https:\/\/www.onlinemba.com\/?p=1083"},"modified":"2024-07-16T15:40:01","modified_gmt":"2024-07-16T15:40:01","slug":"rankings-marketing","status":"publish","type":"post","link":"https:\/\/www.onlinemba.com\/rankings\/best-online-mba\/marketing\/","title":{"rendered":"Best Online MBA in Marketing Programs"},"content":{"rendered":"<p>Business schools offer concentrated MBA programs that combine general management training with advanced coverage of a targeted proficiency. Online MBA in marketing programs focus on the skills and strategies business professionals use to promote products and attract customers.<\/p>\r\n<p>The Graduate Management Admission Council's (GMAC) <a href=\"https:\/\/www.gmac.com\/-\/media\/files\/gmac\/research\/employment-outlook\/2023_gmac_corporaterecruiters_report.pdf\" target=\"_blank\" rel=\"noopener\">2023 Corporate Recruiters Survey<\/a> had good news for marketing-focused MBA students. The survey found that employers were most likely to hire MBA graduates with marketing, consulting, and strategic innovation specializations.<\/p>\r\n<p>Marketing specialists also enjoy employability and job security advantages. Corporate strategy experts note that businesses continue to invest in marketing even during significant economic downturns to maintain strong brand recognition amid turbulence.<\/p>\r\n<p>This guide explores the defining features of specialized MBA programs in marketing. It includes a ranked list of the best online MBA in marketing programs for distance learners. Compare programs, explore careers, and research admission standards and curricula to plan your educational journey toward a rewarding marketing career.<\/p>\r\n\r\n<section class=\"-mx-4 md:-mx-1\/2vw py-12 md:py-16 mt-12 md:my-16 relative md:left-1\/2 md:right-1\/2 md:w-screen bg-gray-50\">\n    <div class=\"container content\">\n        \r\n<h2>Popular Online Marketing Master's Programs<\/h2>\r\n<p>Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.<\/p>\r\n<sonic-editorial-listings limit=\"3\"><\/sonic-editorial-listings>\r\n\n    <\/div>\n<\/section>\n\r\n\r\n\r\n\n  \n  \n  <a class=\"subnav-waypoint\" name=\"top-programs\" id=\"top-programs\"><\/a>\n\n\r\n<h2>Top Marketing MBA Programs<\/h2>\r\n  \n    <section class=\"v3-rankings \" data-ranking=\"9f4d2180-f13a-4743-a3eb-083a766bfe45\" data-title=\"\" data-preamp=\"rankings\" layout=\"v3\" data-cy=\"v3-rankings\" data-v3-rankings data-ranking-type=ranked data-ranking-title=Top&#x20;Online&#x20;MBAs&#x20;In&#x20;Marketing&#x3A;&#x20;Degree&#x20;Info&#x20;&#x7C;&#x20;OnlineMBA>\n                                                            <p class=\"sponsored-disclosure\">\n                We use trusted sources like\n                                the National Center for Education Statistics to inform the data for these schools.\n                <sonic-tooltip label=\"Sponsored results\">OnlineMBA.com is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.<\/sonic-tooltip>\n                from our partners appear among these rankings and are indicated as such.\n            <\/p>\n                            <sonic-sponsored-cards iconColor=\"secondary-500\" extId=9f4d2180-f13a-4743-a3eb-083a766bfe45 dcsPosition=\"1\" sponsoredSchoolsPosition=\"3,10\" sponsoredCardPlacement=\".v3-rankings #sc34851-3,.v3-rankings #sc34851-10\">\n            <\/sonic-sponsored-cards>\n              <div class=\"v3-rankings__schools mt-4\">\n                                                                                                                                                                                                <div data-element-payload={\"elementType\":\"widget\",\"location\":\"rankings-list\",\"position\":\"1\"} data-preamp=\"native-dcs\">\n                <sonic-qdf layout=\"native\" button=\"Get Started\" formattype=\"widget\" formtype=\"widget\" formname=\"native-widget\" formatsubtype=\"native-widget\" elementPayload={\"elementType\":\"widget\",\"location\":\"rankings-list\",\"position\":\"1\"}><\/sonic-qdf>\n            <\/div>\n                            <div\n      class=\"school \"\n      id=university-of-north-carolina-at-chapel-hill\n      data-school-id=0a012e83-e5ab-5b73-a91c-e2ccdae68a5e\n      data-title=\"University of North Carolina at Chapel Hill\"\n      data-position=2\n      data-school\n    >\n      <!-- rank -->\n      <div class=\"flex-card overflow-hidden\">\n        <div\n        id=\"content-wrapper-0a012e83-e5ab-5b73-a91c-e2ccdae68a5e\"\n        class=\"content-wrapper1\">\n        <p class=\"rank\">\n        #1  \n        <\/p>\n\n        <!-- title -->\n        <h3 class=\"title\">\n                    University of North Carolina at Chapel Hill\n                <\/h3>\n\n        <!-- General Info -->\n        <ul class=\"general-info max-w-max\">\n                            <li><sonic-icon class=\"mb-1 pr-1\" icon=\"location-marker\" type=\"solid\" size=\"x-small\" color=\"#506167\"><\/sonic-icon>Chapel Hill, NC<\/li>\n                                        <li>4 years<\/li>\n                                        <li>Online + Campus<\/li>\n                    <\/ul>\n          <!-- content -->\n          <div class=\"content\"><p>UNC-Chapel Hill became a part of the UNC system in 1972. The campus's focus on global matters allows learners to study abroad, research new pathways, and get involved in worldwide issues.<\/p>\n<p><strong>Online MBA-Marketing Concentration<\/strong><\/p>\n<p>Offered by the Kenan-Flagler Business School, <a href=\"https:\/\/onlinemba.unc.edu\/\" target=\"_blank\" rel=\"nofollow noopener\"><u>UNC Chapel-Hill's<\/u><\/a> online MBA strengthens STEM-focused business skills, such as analytical thinking and strategic economics. Although the program offers courses online, each enrollee must complete two in-person summits with networking, leadership development, and practical skill-building experiences.&nbsp;<\/p>\n<p>In the online MBA in marketing concentration, students learn advanced marketing theories and work with industry-leading tools. The program covers crucial topics in today's business world, like digital marketing, market research, and sales tactics.&nbsp;<\/p>\n<p>Students can access virtual roundtable discussions, recorded lectures, collaboration tools, and weekly live classes to enhance their learning.<\/p>\n<h4>UNC-Chapel Hill's Affordability<\/h4>\n<p>UNC-Chapel Hill lets learners move at their own pace, allowing up to 36 months to complete their degrees. The program-based tuition rate remains the same regardless of a student's completion time, helping enrollees budget for their programs from the start.<\/p>\n<h4>Program at a Glance&nbsp;<\/h4>\n<ul>\n  <li><strong>School Type<\/strong>: Public<\/li>\n  <li><strong>Accreditation<\/strong>: SACSCOC, AACSB<\/li>\n  <li><strong>Tuition<\/strong>: $125,589\/program<\/li>\n  <li><strong>Required Credits<\/strong>: 62 credits<\/li>\n  <li><strong>Program Length<\/strong>: 18-36 months<\/li>\n  <li><strong>Delivery Format<\/strong>: Online (synchronous and asynchronous) with some in-person requirements<\/li>\n  <li><strong>Admissions<\/strong>\n    <ul>\n      <li><strong>Process<\/strong>: Each applicant must submit official transcripts, a resume, two letters of recommendation, and two essays. They also complete an interview after applying.<\/li>\n      <li><strong>Standardized Tests<\/strong>: GMAT or GRE<\/li>\n      <li><strong>Cost<\/strong>: $150<\/li>\n    <\/ul>\n  <\/li>\n<\/ul><\/div>\n        <\/div>\n\n        <!-- data: inline -->\n        <div class=\"data-inline-wrapper\">\n          <div class=\"tuition-wrapper\">\n          <div class=\"stat-header\"> Average Undergrad Tuition <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    In-state\n                <\/div>\n                <div class=\"stat \">\n                    $7,019\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Out-of-state\n                <\/div>\n                <div class=\"stat \">\n                    $34,198\n                <\/div>\n            <\/div>\n            <div class=\"stat-header\"> Average Graduate Tuition <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    In-state\n                <\/div>\n                <div class=\"stat \">\n                    $10,552\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Out-of-state\n                <\/div>\n                <div class=\"stat \">\n                    $28,278\n                <\/div>\n            <\/div>\n            <\/div>\n            <div class=\"data-inline\">\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Retention Rate\n                <\/div>\n                <div class=\"stat \">\n                    95%\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Acceptance Rate\n                <\/div>\n                <div class=\"stat \">\n                    25%\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Students Enrolled\n                <\/div>\n                <div class=\"stat \">\n                    30,092\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Institution Type\n                <\/div>\n                <div class=\"stat\">\n                    Public\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Percent Online Enrollment\n                <\/div>\n                                <div class=\"stat\">\n                    91%\n                    <sonic-tooltip position=\"left\" class=\"inline-block relative z-50 ml-1 font-normal\" label=\"i\">\n                         Percentage of all students who are enrolled online.\n                    <\/sonic-tooltip>\n                <\/div>\n                            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Accreditation\n                <\/div>\n                                <div class=\"stat\">\n                    Yes\n                    <sonic-tooltip position=\"left\" class=\"inline-block relative z-50 ml-1 font-normal\" label=\"i\">\n                         Southern Association of Colleges and Schools Commission on Colleges\n                    <\/sonic-tooltip>\n                <\/div>\n                            <\/div>\n          <\/div>\n\n        <\/div>\n    <\/div>\n    <div class=\"button-flex organic-partner-control-placement grid grid-cols-6\" data-position=2>\n      <!-- button: school toggle -->\n    <button\n        id=\"button-toggle-school-0a012e83-e5ab-5b73-a91c-e2ccdae68a5e\"\n        data-id=\"university-of-north-carolina-at-chapel-hill\"\n        data-position=2\n        spp=false\n        class=\"button-toggle-school gap-2 col-span-6 md:col-span-4 cursor-pointer text-sm font-bold py-3\"\n    >\n    <sonic-icon class=\"md:inline\" icon=\"chevron-down\" type=\"solid\" size=\"x-small\" color=\"primary-700\"><\/sonic-icon>\n      More Details\n    <\/button>\n    <div class=\"toggle-space\" ><\/div>\n    <\/div>\n  <\/div>\n                                                                                                                                                            <div id=\"sc34851-3\"><\/div>\n                                <div\n      class=\"school \"\n      id=the-university-of-texas-rio-grande-valley\n      data-school-id=060574ac-5bec-5a98-8588-f36a3b559f5e\n      data-title=\"The University of Texas Rio Grande Valley\"\n      data-position=4\n      data-school\n    >\n      <!-- rank -->\n      <div class=\"flex-card overflow-hidden\">\n        <div\n        id=\"content-wrapper-060574ac-5bec-5a98-8588-f36a3b559f5e\"\n        class=\"content-wrapper1\">\n        <p class=\"rank\">\n        #2  \n        <\/p>\n\n        <!-- title -->\n        <h3 class=\"title\">\n                    The University of Texas Rio Grande Valley\n                <\/h3>\n\n        <!-- General Info -->\n        <ul class=\"general-info max-w-max\">\n                            <li><sonic-icon class=\"mb-1 pr-1\" icon=\"location-marker\" type=\"solid\" size=\"x-small\" color=\"#506167\"><\/sonic-icon>Edinburg, TX<\/li>\n                                        <li>4 years<\/li>\n                                        <li>Online + Campus<\/li>\n                    <\/ul>\n          <!-- content -->\n          <div class=\"content\"><p>UTRGV hosts events and activities to bring students and the community together. The university has five campuses, including a coastal studies lab for environmental and marine sciences.<\/p>\n<p><strong>Master of Business Administration-Marketing Specialization<\/strong><\/p>\n<p><a href=\"https:\/\/www.utrgv.edu\/mbaprogram\/index.htm\" target=\"_blank\" rel=\"nofollow noopener\"><u>At UTRGV<\/u><\/a>, the MBA in marketing program has six start dates each year to help students begin when ready.&nbsp;<\/p>\n<p>After completing foundational MBA courses in accounting, business research, and organizational behavior, learners move into the marketing concentration. This portion covers unique but necessary marketing perspectives, such as healthcare and social media marketing. A Hispanic marketing course also prepares degree-seekers for careers in the Rio Grande Valley.<\/p>\n<p>At the end of this program, each enrollee completes a seminar spanning marketing theory in the past and present.&nbsp;<\/p>\n<h4>UTRGV's Affordability<\/h4>\n<p>UTRGV's accelerated online MBA in marketing lets learners complete one or two classes per seven-week block to earn their degree in as little as one year. At just $472\/credit, the program's total cost falls around $17,000.<\/p>\n<h4>Program at a Glance&nbsp;<\/h4>\n<ul>\n  <li><strong>School Type<\/strong>: Public<\/li>\n  <li><strong>Accreditation<\/strong>: SACSCOC, AACSB<\/li>\n  <li><strong>Tuition<\/strong>: $472\/credit<\/li>\n  <li><strong>Required Credits<\/strong>: 36 credits<\/li>\n  <li><strong>Program Length<\/strong>: 1 year<\/li>\n  <li><strong>Delivery Format<\/strong>: 100% online<\/li>\n  <li><strong>Admissions<\/strong>\n    <ul>\n      <li><strong>Process<\/strong>: UTRGV requires an application, transcripts, and five short essays.<\/li>\n      <li><strong>GPA<\/strong>: 3.0<\/li>\n      <li><strong>Standardized Tests<\/strong>: GMAT or GRE<\/li>\n      <li><strong>Cost<\/strong>: $50<\/li>\n    <\/ul>\n  <\/li>\n<\/ul><\/div>\n        <\/div>\n\n        <!-- data: inline -->\n        <div class=\"data-inline-wrapper\">\n          <div class=\"tuition-wrapper\">\n          <div class=\"stat-header\"> Average Undergrad Tuition <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    In-state\n                <\/div>\n                <div class=\"stat \">\n                    $7,233\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Out-of-state\n                <\/div>\n                <div class=\"stat \">\n                    $17,049\n                <\/div>\n            <\/div>\n            <div class=\"stat-header\"> Average Graduate Tuition <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    In-state\n                <\/div>\n                <div class=\"stat \">\n                    $6,458\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Out-of-state\n                <\/div>\n                <div class=\"stat \">\n                    $13,820\n                <\/div>\n            <\/div>\n            <\/div>\n            <div class=\"data-inline\">\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Retention Rate\n                <\/div>\n                <div class=\"stat \">\n                    81%\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Acceptance Rate\n                <\/div>\n                <div class=\"stat \">\n                    82%\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Students Enrolled\n                <\/div>\n                <div class=\"stat \">\n                    32,441\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Institution Type\n                <\/div>\n                <div class=\"stat\">\n                    Public\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Percent Online Enrollment\n                <\/div>\n                                <div class=\"stat\">\n                    97%\n                    <sonic-tooltip position=\"left\" class=\"inline-block relative z-50 ml-1 font-normal\" label=\"i\">\n                         Percentage of all students who are enrolled online.\n                    <\/sonic-tooltip>\n                <\/div>\n                            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Accreditation\n                <\/div>\n                                <div class=\"stat\">\n                    Yes\n                    <sonic-tooltip position=\"left\" class=\"inline-block relative z-50 ml-1 font-normal\" label=\"i\">\n                         Southern Association of Colleges and Schools Commission on Colleges\n                    <\/sonic-tooltip>\n                <\/div>\n                            <\/div>\n          <\/div>\n\n        <\/div>\n    <\/div>\n    <div class=\"button-flex organic-partner-control-placement grid grid-cols-6\" data-position=4>\n      <!-- button: school toggle -->\n    <button\n        id=\"button-toggle-school-060574ac-5bec-5a98-8588-f36a3b559f5e\"\n        data-id=\"the-university-of-texas-rio-grande-valley\"\n        data-position=4\n        spp=false\n        class=\"button-toggle-school gap-2 col-span-6 md:col-span-4 cursor-pointer text-sm font-bold py-3\"\n    >\n    <sonic-icon class=\"md:inline\" icon=\"chevron-down\" type=\"solid\" size=\"x-small\" color=\"primary-700\"><\/sonic-icon>\n      More Details\n    <\/button>\n    <div class=\"toggle-space\" ><\/div>\n    <\/div>\n  <\/div>\n                                                                                                                                                                        <div\n      class=\"school \"\n      id=university-of-illinois-urbana-champaign\n      data-school-id=4f239547-896e-5c1f-9622-e89809640e00\n      data-title=\"University of Illinois Urbana-Champaign\"\n      data-position=5\n      data-school\n    >\n      <!-- rank -->\n      <div class=\"flex-card overflow-hidden\">\n        <div\n        id=\"content-wrapper-4f239547-896e-5c1f-9622-e89809640e00\"\n        class=\"content-wrapper1\">\n        <p class=\"rank\">\n        #3  \n        <\/p>\n\n        <!-- title -->\n        <h3 class=\"title\">\n                    University of Illinois Urbana-Champaign\n                <\/h3>\n\n        <!-- General Info -->\n        <ul class=\"general-info max-w-max\">\n                            <li><sonic-icon class=\"mb-1 pr-1\" icon=\"location-marker\" type=\"solid\" size=\"x-small\" color=\"#506167\"><\/sonic-icon>Champaign, IL<\/li>\n                                        <li>4 years<\/li>\n                                        <li>Online + Campus<\/li>\n                    <\/ul>\n          <!-- content -->\n          <div class=\"content\"><p>Located in Champaign, Illinois, U of I extends its reach globally through study abroad programs, international research, and partnerships with institutions worldwide. The university boasts one of the largest academic libraries in the world.<\/p>\n<p><strong>iMBA&nbsp;<\/strong><\/p>\n<p>The iMBA <a href=\"https:\/\/onlinemba.illinois.edu\/\" target=\"_blank\" rel=\"nofollow noopener\"><u>from U of I<\/u><\/a> immerses students in the marketing industry through live lectures, peer engagement, and leadership and career development. For added flexibility, U of I gives learners up to five years to complete the program.<\/p>\n<p>Students can choose one of four core specializations, including strategic leadership and management or managerial economics and business analysis. Marketing professionals should consider the value chain management core, which builds marketing, project management, and accounting skills. Learners can specialize further with a digital marketing focus.&nbsp;<\/p>\n<p>The iMBA program requires students to complete three tuition-free capstones, which last 2-4 weeks.<\/p>\n<h4>U of I's Affordability<\/h4>\n<p>A low tuition rate of $320 per credit makes the total cost of this degree just over $23,000. Illinois also has a relatively low cost of living, which could make pursuing a degree affordable for Illinois residents who attend online.<\/p>\n<h4>Program at a Glance<\/h4>\n<ul>\n  <li><strong>School Type<\/strong>: Public<\/li>\n  <li><strong>Accreditation<\/strong>: HLC, AACSB<\/li>\n  <li><strong>Tuition<\/strong>: $320\/credit<\/li>\n  <li><strong>Required Credits<\/strong>: 72 credits<\/li>\n  <li><strong>Program Length<\/strong>: 2-3 years<\/li>\n  <li><strong>Delivery Format<\/strong>: 100% online (synchronous)<\/li>\n  <li><strong>Admissions<\/strong>\n    <ul>\n      <li><strong>Process<\/strong>: A degree-seeker must provide transcripts from an AACSB-accredited institution, a personal statement, a resume, and two reference letters.&nbsp;<\/li>\n      <li><strong>GPA<\/strong>: 3.0<\/li>\n      <li><strong>Standardized Tests<\/strong>: Optional<\/li>\n      <li><strong>Cost<\/strong>: $70<\/li>\n    <\/ul>\n  <\/li>\n<\/ul><\/div>\n        <\/div>\n\n        <!-- data: inline -->\n        <div class=\"data-inline-wrapper\">\n          <div class=\"tuition-wrapper\">\n          <div class=\"stat-header\"> Average Undergrad Tuition <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    In-state\n                <\/div>\n                <div class=\"stat \">\n                    $14,317\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Out-of-state\n                <\/div>\n                <div class=\"stat \">\n                    $33,824\n                <\/div>\n            <\/div>\n            <div class=\"stat-header\"> Average Graduate Tuition <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    In-state\n                <\/div>\n                <div class=\"stat \">\n                    $15,016\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Out-of-state\n                <\/div>\n                <div class=\"stat \">\n                    $27,187\n                <\/div>\n            <\/div>\n            <\/div>\n            <div class=\"data-inline\">\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Retention Rate\n                <\/div>\n                <div class=\"stat \">\n                    94%\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Acceptance Rate\n                <\/div>\n                <div class=\"stat \">\n                    63%\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Students Enrolled\n                <\/div>\n                <div class=\"stat \">\n                    52,679\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Institution Type\n                <\/div>\n                <div class=\"stat\">\n                    Public\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Percent Online Enrollment\n                <\/div>\n                                <div class=\"stat\">\n                    96%\n                    <sonic-tooltip position=\"left\" class=\"inline-block relative z-50 ml-1 font-normal\" label=\"i\">\n                         Percentage of all students who are enrolled online.\n                    <\/sonic-tooltip>\n                <\/div>\n                            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Accreditation\n                <\/div>\n                                <div class=\"stat\">\n                    Yes\n                    <sonic-tooltip position=\"left\" class=\"inline-block relative z-50 ml-1 font-normal\" label=\"i\">\n                         Higher Learning Commission\n                    <\/sonic-tooltip>\n                <\/div>\n                            <\/div>\n          <\/div>\n\n        <\/div>\n    <\/div>\n    <div class=\"button-flex organic-partner-control-placement grid grid-cols-6\" data-position=5>\n      <!-- button: school toggle -->\n    <button\n        id=\"button-toggle-school-4f239547-896e-5c1f-9622-e89809640e00\"\n        data-id=\"university-of-illinois-urbana-champaign\"\n        data-position=5\n        spp=false\n        class=\"button-toggle-school gap-2 col-span-6 md:col-span-4 cursor-pointer text-sm font-bold py-3\"\n    >\n    <sonic-icon class=\"md:inline\" icon=\"chevron-down\" type=\"solid\" size=\"x-small\" color=\"primary-700\"><\/sonic-icon>\n      More Details\n    <\/button>\n    <div class=\"toggle-space\" ><\/div>\n    <\/div>\n  <\/div>\n                                                                                                                                                                        <div\n      class=\"school \"\n      id=university-of-maryland-college-park\n      data-school-id=d00a88c4-5691-59e2-969b-7894e616327c\n      data-title=\"University of Maryland-College Park\"\n      data-position=6\n      data-school\n    >\n      <!-- rank -->\n      <div class=\"flex-card overflow-hidden\">\n        <div\n        id=\"content-wrapper-d00a88c4-5691-59e2-969b-7894e616327c\"\n        class=\"content-wrapper1\">\n        <p class=\"rank\">\n        #4  \n        <\/p>\n\n        <!-- title -->\n        <h3 class=\"title\">\n                    University of Maryland-College Park\n                <\/h3>\n\n        <!-- General Info -->\n        <ul class=\"general-info max-w-max\">\n                            <li><sonic-icon class=\"mb-1 pr-1\" icon=\"location-marker\" type=\"solid\" size=\"x-small\" color=\"#506167\"><\/sonic-icon>College Park, MD<\/li>\n                                        <li>4 years<\/li>\n                                        <li>Online + Campus<\/li>\n                    <\/ul>\n          <!-- content -->\n          <div class=\"content\"><p>Located near Washington, D.C., UMD enhances social well-being through its dedication to research, inclusion, and cultural diversity. The university's Fearlessly Forward campaign encourages students to engage with and improve local communities.<\/p>\n<p><strong>Online Master of Business Administration-Marketing Specialization<\/strong><\/p>\n<p><a href=\"https:\/\/onlinebusiness.umd.edu\/mba\/\" target=\"_blank\" rel=\"nofollow noopener\"><u>Offered by UMD's<\/u><\/a> Robert H. Smith School of Business, the online MBA in marketing brings real-life business skills and experiences to students. Learners attend weekly live classes, allowing them to connect with their peers and faculty while maintaining a flexible schedule.<\/p>\n<p>The program lays the foundation for national and global business expertise by exploring operations management, corporate finance, and supply chain management. The marketing concentration adds consumer behavior, marketing analytics, and customer equity management.&nbsp;<\/p>\n<p>Each enrollee must attend a three-day residency on campus before beginning the program. Learners complete the program with a simulation capstone that applies course topics to real-world business situations.<\/p>\n<h4>UMD's Affordability<\/h4>\n<p>UMD's assistants and fellowships help graduates pay for their programs with non-repayable stipends. Grants, scholarships, loans, and federal work-study programs can also reduce students' tuition and fees.<\/p>\n<h4>Program at a Glance<\/h4>\n<ul>\n  <li><strong>School Type<\/strong>: Public<\/li>\n  <li><strong>Accreditation<\/strong>: MSCHE, AACSB<\/li>\n  <li><strong>Tuition<\/strong>: $1,733\/credit<\/li>\n  <li><strong>Required Credits<\/strong>: 54 credits<\/li>\n  <li><strong>Program Length<\/strong>: 24 months<\/li>\n  <li><strong>Delivery Format<\/strong>: Online (synchronous and asynchronous) with some on-campus requirements<\/li>\n  <li><strong>Admissions<\/strong>\n    <ul>\n      <li><strong>Process<\/strong>: In addition to an online application, each UMD business applicant must submit official transcripts, a resume, a letter of recommendation, and an essay.&nbsp;<\/li>\n      <li><strong>GPA<\/strong>: 3.0<\/li>\n      <li><strong>Standardized Tests<\/strong>: Optional<\/li>\n      <li><strong>Cost<\/strong>: $75<\/li>\n    <\/ul>\n  <\/li>\n<\/ul><\/div>\n        <\/div>\n\n        <!-- data: inline -->\n        <div class=\"data-inline-wrapper\">\n          <div class=\"tuition-wrapper\">\n          <div class=\"stat-header\"> Average Undergrad Tuition <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    In-state\n                <\/div>\n                <div class=\"stat \">\n                    $8,824\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Out-of-state\n                <\/div>\n                <div class=\"stat \">\n                    $34,936\n                <\/div>\n            <\/div>\n            <div class=\"stat-header\"> Average Graduate Tuition <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    In-state\n                <\/div>\n                <div class=\"stat \">\n                    $13,158\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Out-of-state\n                <\/div>\n                <div class=\"stat \">\n                    $29,250\n                <\/div>\n            <\/div>\n            <\/div>\n            <div class=\"data-inline\">\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Retention Rate\n                <\/div>\n                <div class=\"stat \">\n                    95%\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Acceptance Rate\n                <\/div>\n                <div class=\"stat \">\n                    51%\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Students Enrolled\n                <\/div>\n                <div class=\"stat \">\n                    40,709\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Institution Type\n                <\/div>\n                <div class=\"stat\">\n                    Public\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Percent Online Enrollment\n                <\/div>\n                                <div class=\"stat\">\n                    93%\n                    <sonic-tooltip position=\"left\" class=\"inline-block relative z-50 ml-1 font-normal\" label=\"i\">\n                         Percentage of all students who are enrolled online.\n                    <\/sonic-tooltip>\n                <\/div>\n                            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Accreditation\n                <\/div>\n                                <div class=\"stat\">\n                    Yes\n                    <sonic-tooltip position=\"left\" class=\"inline-block relative z-50 ml-1 font-normal\" label=\"i\">\n                         Middle States Commission on Higher Education\n                    <\/sonic-tooltip>\n                <\/div>\n                            <\/div>\n          <\/div>\n\n        <\/div>\n    <\/div>\n    <div class=\"button-flex organic-partner-control-placement grid grid-cols-6\" data-position=6>\n      <!-- button: school toggle -->\n    <button\n        id=\"button-toggle-school-d00a88c4-5691-59e2-969b-7894e616327c\"\n        data-id=\"university-of-maryland-college-park\"\n        data-position=6\n        spp=false\n        class=\"button-toggle-school gap-2 col-span-6 md:col-span-4 cursor-pointer text-sm font-bold py-3\"\n    >\n    <sonic-icon class=\"md:inline\" icon=\"chevron-down\" type=\"solid\" size=\"x-small\" color=\"primary-700\"><\/sonic-icon>\n      More Details\n    <\/button>\n    <div class=\"toggle-space\" ><\/div>\n    <\/div>\n  <\/div>\n                                                                                                                                                                        <div\n      class=\"school \"\n      id=babson-college\n      data-school-id=05fb4112-eb45-5bcd-8abb-6c9c0de1d448\n      data-title=\"Babson College\"\n      data-position=7\n      data-school\n    >\n      <!-- rank -->\n      <div class=\"flex-card overflow-hidden\">\n        <div\n        id=\"content-wrapper-05fb4112-eb45-5bcd-8abb-6c9c0de1d448\"\n        class=\"content-wrapper1\">\n        <p class=\"rank\">\n        #5  \n        <\/p>\n\n        <!-- title -->\n        <h3 class=\"title\">\n                    Babson College\n                <\/h3>\n\n        <!-- General Info -->\n        <ul class=\"general-info max-w-max\">\n                            <li><sonic-icon class=\"mb-1 pr-1\" icon=\"location-marker\" type=\"solid\" size=\"x-small\" color=\"#506167\"><\/sonic-icon>Wellesley, MA<\/li>\n                                        <li>4 years<\/li>\n                                        <li>Online + Campus<\/li>\n                    <\/ul>\n          <!-- content -->\n          <div class=\"content\"><p>Named after its founder, entrepreneur Roger Babson, Babson grew strong roots as a business and entrepreneurship school. The college continues this tradition with immersive experiences that develop critical thinking and problem-solving skills for business.<\/p>\n<p><strong>MBA in Marketing<\/strong><\/p>\n<p><a href=\"https:\/\/www.babson.edu\/graduate\/academics\/\" target=\"_blank\" rel=\"nofollow noopener\"><u>Babson offers<\/u><\/a> its part-time online MBA in marketing through the F.W. Olin Graduate School of Business. The program includes live classes for enhanced engagement and skill development but still offers significant flexibility for scheduling.&nbsp;<\/p>\n<p>The Babson MBA has 18 core and 27 elective credits, allowing learners to build a custom program according to their preferences and goals. Elective options include strategy for CEOs, negotiations, and corporate finance.&nbsp;<\/p>\n<p>Students take nine marketing-focused credits in the marketing concentration, such as digital marketing, global marketing strategy, and persuasive business presentations.&nbsp;<\/p>\n<h4>Babson's Affordability<\/h4>\n<p>Babson allows each student to create a timeline that fits their schedule and budget. While some enrollees complete their degrees in 18 months, others may take up to four years, giving them a longer stretch for tuition payments.<\/p>\n<h4>Program at a Glance<\/h4>\n<ul>\n  <li><strong>School Type<\/strong>: Private<\/li>\n  <li><strong>Accreditation<\/strong>: NECHE, AACSB<\/li>\n  <li><strong>Tuition<\/strong>: $1,990\/credit<\/li>\n  <li><strong>Required Credits<\/strong>: 45 credits<\/li>\n  <li><strong>Program Length<\/strong>: 3-4 years<\/li>\n  <li><strong>Delivery Format<\/strong>: 100% online (synchronous)<\/li>\n  <li><strong>Admissions<\/strong>\n    <ul>\n      <li><strong>Process<\/strong>: Each candidate submits their transcripts, a resume, answers to short questions, and a letter of recommendation with their application. They can also write an optional essay.<\/li>\n      <li><strong>Standardized Tests<\/strong>: GRE or GMAT<\/li>\n      <li><strong>Cost<\/strong>: $100<\/li>\n    <\/ul>\n  <\/li>\n<\/ul><\/div>\n        <\/div>\n\n        <!-- data: inline -->\n        <div class=\"data-inline-wrapper\">\n          <div class=\"tuition-wrapper\">\n          <div class=\"stat-header\"> Average Undergrad Tuition <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    In-state\n                <\/div>\n                <div class=\"stat \">\n                    $54,144\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Out-of-state\n                <\/div>\n                <div class=\"stat \">\n                    $54,144\n                <\/div>\n            <\/div>\n            <div class=\"stat-header\"> Average Graduate Tuition <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    In-state\n                <\/div>\n                <div class=\"stat \">\n                    $89,550\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Out-of-state\n                <\/div>\n                <div class=\"stat \">\n                    $89,550\n                <\/div>\n            <\/div>\n            <\/div>\n            <div class=\"data-inline\">\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Retention Rate\n                <\/div>\n                <div class=\"stat \">\n                    92%\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Acceptance Rate\n                <\/div>\n                <div class=\"stat \">\n                    27%\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Students Enrolled\n                <\/div>\n                <div class=\"stat \">\n                    3,340\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Institution Type\n                <\/div>\n                <div class=\"stat\">\n                    Private\n                <\/div>\n            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Percent Online Enrollment\n                <\/div>\n                                <div class=\"stat\">\n                    79%\n                    <sonic-tooltip position=\"left\" class=\"inline-block relative z-50 ml-1 font-normal\" label=\"i\">\n                         Percentage of all students who are enrolled online.\n                    <\/sonic-tooltip>\n                <\/div>\n                            <\/div>\n            <div class=\"stat-content\">\n                <div class=\"stat-label\">\n                    Accreditation\n                <\/div>\n                                <div class=\"stat\">\n                    Yes\n                    <sonic-tooltip position=\"left\" class=\"inline-block relative z-50 ml-1 font-normal\" label=\"i\">\n                         New England Commission on Higher Education\n                    <\/sonic-tooltip>\n                <\/div>\n                            <\/div>\n          <\/div>\n\n        <\/div>\n    <\/div>\n    <div class=\"button-flex organic-partner-control-placement grid grid-cols-6\" data-position=7>\n      <!-- button: school toggle -->\n    <button\n        id=\"button-toggle-school-05fb4112-eb45-5bcd-8abb-6c9c0de1d448\"\n        data-id=\"babson-college\"\n        data-position=7\n        spp=false\n        class=\"button-toggle-school gap-2 col-span-6 md:col-span-4 cursor-pointer text-sm font-bold py-3\"\n    >\n    <sonic-icon class=\"md:inline\" icon=\"chevron-down\" type=\"solid\" size=\"x-small\" color=\"primary-700\"><\/sonic-icon>\n      More Details\n    <\/button>\n    <div class=\"toggle-space\" ><\/div>\n    <\/div>\n  <\/div>\n                      <\/div>\n    <\/section>\n\n\n\n\r\n\r\n\n<section class=\"accordion   \" layout=\"\" data-cy=\"accordion\" data-accordion data-accordion-type=\"base\" data-accordion-title=\"accordion-751408\">\n\t\n\t\t\t\t\t\t\t<div\n\t\t\tclass=\"accordion__items \" data-order=1>\n\t\t\t<!-- header -->\n\t\t\t<div class=\"flex items-center overflow-hidden cursor-pointer header flex-nowrap\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"content-1\" id=\"header-1\">\n\n\t\t\t\t\n\t\t\t\t<!-- title -->\n\t\t\t\t\t\t\t\t\t<h3 class=\"mr-auto text-xl font-bold leading-6 title lg:text-2xl\">\n\t\t\t\t\t\tHow We Choose Programs\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<!-- control -->\n\t\t\t\t<span class=\"flex justify-center flex-grow-0 flex-shrink-0 w-20 text-center\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t<svg class=\"block w-6 h-6 collapse\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" stroke=\"currentColor\">\n\t\t\t\t\t\t<path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 9L12 16L5 9\"><\/path>\n\t\t\t\t\t<\/svg>\n\t\t\t\t\t<svg class=\"hidden w-6 h-6 expand\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" stroke=\"currentColor\">\n\t\t\t\t\t\t<path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M5 15l7-7 7 7\"><\/path>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\n\t\t\t<!-- content -->\n\t\t\t<div class=\"block p-8 content\">\n\n\t\t\t\t\n\t\t\t\t<section>&#13;\n&#13;\n<p>At OnlineMBA.com, we rely on reputable sources to rank the best MBA programs. We use trusted sources like the National Center for Education Statistics (NCES) and Integrated Postsecondary Education Data System (IPEDS) to find standout programs. We consider four metrics: affordability, reputation, academics, and program availability.<\/p>&#13;\n<p>This list has not been updated for 2024. Visit <a href=\"https:\/\/www.onlinemba.com\/methodology\/\">our rankings methodology page<\/a> to learn more about how we rank programs. <\/p>&#13;\n<\/section>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<\/section>\n\n\n\r\n\r\n\r\n<h2>Why Get a Marketing MBA Degree?<\/h2>\r\n\r\n  <section class=\"checklist-v2\">\n    \n        <ul class=\"space-y-6\">\n    \n    \n                                  \n                <li class=\"flex list-none\">\n          <sonic-icon class=\"mr-2\" color=\"#a70032\" size=\"medium\" icon=\"check\"><\/sonic-icon>\n        <div>\n        <h4 class=\"font-bold heading-3 text-gray-900\">Greater Earning Power<\/h4>\n        <div class=\"text-gray-700 text-base\"><section class=\"checklist-item\" data-icon=\"check\" data-size=\"medium\" data-color=\"#a70032\" data-title=\"Greater Earning Power\">Online MBA in marketing programs can dramatically increase your earning potential. According to Payscale data from July 2024, professionals with bachelor's degrees in marketing earn about <a href=\"https:\/\/www.payscale.com\/research\/US\/Degree=Bachelor_of_Science_(BS_%2F_BSc)%2C_Marketing\/Salary\" target=\"_blank\" rel=\"noopener\">$71,000 per year<\/a>. Meanwhile, marketing MBA graduates make an average base salary of <a href=\"https:\/\/www.payscale.com\/research\/US\/Degree=Master_of_Business_Administration_(MBA)%2C_Marketing\/Salary\" target=\"_blank\" rel=\"noopener\">$99,000 per year<\/a> \u2014 that's a difference of nearly 40%.<\/section><\/div>\n    <\/div>\n  <\/li>\n          \n                                  \n                <li class=\"flex list-none\">\n          <sonic-icon class=\"mr-2\" color=\"#a70032\" size=\"medium\" icon=\"check\"><\/sonic-icon>\n        <div>\n        <h4 class=\"font-bold heading-3 text-gray-900\">Job Access<\/h4>\n        <div class=\"text-gray-700 text-base\"><section class=\"checklist-item\" data-icon=\"check\" data-size=\"medium\" data-color=\"#a70032\" data-title=\"Job Access\">GMAC's 2023 Corporate Recruiters Survey found that 90% of companies globally plan to hire MBA degree-holders. Thanks to these results, GMAC recognized the MBA as the single most in-demand academic credential across all industries.<\/section><\/div>\n    <\/div>\n  <\/li>\n          \n                                  \n                <li class=\"flex list-none\">\n          <sonic-icon class=\"mr-2\" color=\"#a70032\" size=\"medium\" icon=\"check\"><\/sonic-icon>\n        <div>\n        <h4 class=\"font-bold heading-3 text-gray-900\">Advancement Potential<\/h4>\n        <div class=\"text-gray-700 text-base\"><section class=\"checklist-item\" data-icon=\"check\" data-size=\"medium\" data-color=\"#a70032\" data-title=\"Advancement Potential\">An MBA can lead to high-ranking upper management and executive roles. <a href=\"https:\/\/www.wsj.com\/business\/promoted-executive-age-64b6e169\" target=\"_blank\" rel=\"noopener\">According to the Wall Street Journal<\/a>, 35% of all C-suite executives held an MBA as of 2021. The Wall Street Journal also noted that an MBA degree makes it easier for professionals to switch employers to land roles with C-suite potential.<\/section><\/div>\n    <\/div>\n  <\/li>\n          \n        <\/ul>\n      <\/section>\n\n\n\r\n\r\n\r\n\n  \n  \n  <a class=\"subnav-waypoint\" name=\"what-to-expect\" id=\"what-to-expect\"><\/a>\n\n\r\n<h2>What to Expect From an Online MBA in Marketing Program<\/h2>\r\n<p>The internet has dramatically changed the way that businesses approach marketing. Core concepts like branding and promotional strategy remain important, but new and powerful ways of connecting with consumers have also gained a strong foothold. These include data analytics, social media, and multichannel tools for attracting, serving, and retaining customers.<\/p>\r\n<p>Online MBA in marketing programs have responded to these changes through their course content. They explore concepts like market and consumer research, product presentation and positioning, branding, and persuasion in the context of the modern customer journey.<\/p>\r\n<p>The following sections cover degree options, delivery formats, admissions, curricula, costs, and other essentials.<\/p>\r\n\r\n<h3>Degree and Format Options<\/h3>\r\n<p>MBA programs usually comprise 30-36 credits. If you study full time, you can usually complete your degree in about two academic years.<\/p>\r\n<p>Some online MBA in marketing programs offer more targeted specialization options. Examples include:<\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/www.onlinemba.com\/rankings\/best-online-mba\/digital-marketing\/\">Digital marketing<\/a> and analytics<\/li>\r\n<li>Brand and <a href=\"https:\/\/www.onlinemba.com\/mba-careers\/project-management\/\">product management<\/a><\/li>\r\n<li>Sales and promotional strategies<\/li>\r\n<\/ul>\r\n\r\n<p>Also, note that an MBA is not your only advanced degree option: Many schools also offer master of arts (MA) and master of science (MS) programs in marketing. Concentrated MBA programs have a dual focus on business management and the specialization area. MA and MS programs deal exclusively with marketing.<\/p>\r\n<p>Delivery and format options also include:<\/p>\r\n<ul>\r\n<li>Fully online, face-to-face, and hybrid programs<\/li>\r\n<li>Synchronous (real time) and asynchronous (recorded) classes and lectures<\/li>\r\n<li>Five-year bachelor's-to-MBA programs<\/li>\r\n<li><a href=\"https:\/\/www.onlinemba.com\/rankings\/best-online-mba\/executive-mba\/\">Executive MBA programs<\/a> for experienced professionals<\/li>\r\n<\/ul>\r\n\r\n<p>You can also study on a full-time or part-time schedule as required. Many schools accommodate students who need to alternate their enrollment style.<\/p>\r\n\r\n\n  \n  \n  <a class=\"subnav-waypoint\" name=\"marketing-or-general\" id=\"marketing-or-general\"><\/a>\n\n\r\n<h3>Should You Get a Marketing MBA or a General MBA?<\/h3>\r\n<p>Concentrated MBAs often appeal to aspiring business managers looking to pursue specialized interests. However, <a href=\"https:\/\/www.onlinemba.com\/mba-careers\/general-mba\/\">general MBA degrees<\/a> also explore marketing while building versatile skill sets that may have broader transferability.<\/p>\r\n<p>Many business students struggle with choosing between general and specialized MBAs. The following table offers a comparison of general and marketing-focused MBAs, which can help you better understand each option.<\/p>\r\n\r\n<figure>\r\n<table class=\"sonic-table rounded shadow\" style=\"width:100%\">\r\n<caption>Comparing Marketing MBAs and General MBAs<\/caption>\r\n<thead>\r\n<tr>\r\n<th scope=\"col\" style=\"width:20%\">Key Factor<\/th>\r\n<th scope=\"col\" style=\"width:40%\">Marketing MBA<\/th>\r\n<th scope=\"col\" style=\"width:40%\">General MBA<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td data-title=\"Factor\">Program Length<\/td>\r\n<td data-title=\"Marketing MBA\">Two academic years<\/td>\r\n<td data-title=\"General MBA\">Two academic years<\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-title=\"Factor\">Credit Requirements<\/td>\r\n<td data-title=\"Marketing MBA\">30-36<\/td>\r\n<td data-title=\"General MBA\">30-36<\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-title=\"Factor\">Topics Studied<\/td>\r\n<td data-title=\"Marketing MBA\">Advertising, Brand management and strategy, Digital marketing, Market research, Product management and sales, Public relations, Operations management, Strategic management<\/td>\r\n<td data-title=\"General MBA\">Accounting, Business analytics, Finance, General marketing, Human resources, Operations and information management, Strategic management<\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-title=\"Factor\">Related Career Paths<\/td>\r\n<td data-title=\"Marketing MBA\">Advertising or marketing manager, Brand marketing manager, Digital marketing manager, Market researcher, Media or public relations director<\/td>\r\n<td data-title=\"General MBA\">Business analyst, Entrepreneur, Financial analyst, General manager, Operations manager, Project manager, Strategy consultant<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<figcaption class=\"text-sm\">Sources: <a href=\"https:\/\/www.babson.edu\/graduate\/academics\/full-time-business-programs\/mba\/\" target=\"_blank\" rel=\"nofollow noopener\">Babson College<\/a>, <a href=\"https:\/\/giesbusiness.illinois.edu\/business-administration\/badm-areas-marketing\" target=\"_blank\" rel=\"nofollow noopener\">University of Illinois Urbana-Champaign<\/a>, <a href=\"https:\/\/www.rhsmith.umd.edu\/programs\/online-mba\" target=\"_blank\" rel=\"nofollow noopener\">University of Maryland-College Park<\/a>, <a href=\"https:\/\/onlinemba.unc.edu\/academics\/concentrations\/marketing\/\" target=\"_blank\" rel=\"nofollow noopener\">University of North Carolina at Chapel Hill<\/a>, <a href=\"https:\/\/www.utrgv.edu\/mbaprogram\/\" target=\"_blank\" rel=\"nofollow noopener\">University of Texas Rio Grande Valley<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n<p>Broadly speaking, a concentrated degree may be better if you aspire to work in marketing. Otherwise, a more versatile generalist program might make a better match and keep your options open.<\/p>\r\n\r\n\n<div class=\"sonic-interlink duration-500 flex hover:shadow-lg bg-primary-700 \">\n    <a\n        target=\"_self\"\n        href=\"\/concentrations\/\"\n        class=\"flex items-center p-8 relative rounded w-full transition-opacity duration-500 hover:opacity-75\">\n                <span class=\"text-white block w-full\">\n          <span class=\"interlink-content flex justify-between items-center\">\n            <div>\n                                                <span class=\"title leading-snug\">Learn more about MBA concentrations<\/span>\n                            <\/div>\n            <sonic-icon class=\"ml-3 md:ml-0\" icon=\"arrow-circle-right\" size=\"small\" color=\"#fff\"><\/sonic-icon>\n          <\/span>\n        <\/span>\n    <\/a>\n<\/div>\n\n\n\r\n\r\n<h3>Admissions Process<\/h3>\r\n<p>Admission standards vary among schools, but they generally include:<\/p>\r\n<ul>\r\n<li>A bachelor's degree from an accredited school<\/li>\r\n<li>A strong academic record<\/li>\r\n<li>Evidence of your commitment to the program and your ability to complete it successfully<\/li>\r\n<\/ul>\r\n<p>To support your candidacy, you may need to submit the following documentation:<\/p>\r\n<ul>\r\n<li>Academic transcripts<\/li>\r\n<li>Multiple letters of recommendation<\/li>\r\n<li>Statement of purpose or personal essay<\/li>\r\n<\/ul>\r\n<p>If you have relevant professional experience, the school may evaluate your application more favorably. In the past, <a href=\"https:\/\/www.onlinemba.com\/resources\/gmat-guide\/\">GMAT<\/a> or <a href=\"https:\/\/www.onlinemba.com\/resources\/gre-guide\/\">GRE<\/a> scores were required, but a growing number of business schools continue to adopt test-optional admission policies.<\/p>\r\n\r\n\n<div class=\"sonic-interlink duration-500 flex hover:shadow-lg bg-primary-700 \">\n    <a\n        target=\"_self\"\n        href=\"\/guide\/online-mba-admissions\/\"\n        class=\"flex items-center p-8 relative rounded w-full transition-opacity duration-500 hover:opacity-75\">\n                <span class=\"text-white block w-full\">\n          <span class=\"interlink-content flex justify-between items-center\">\n            <div>\n                                                <span class=\"title leading-snug\">Review our admissions guide<\/span>\n                            <\/div>\n            <sonic-icon class=\"ml-3 md:ml-0\" icon=\"arrow-circle-right\" size=\"small\" color=\"#fff\"><\/sonic-icon>\n          <\/span>\n        <\/span>\n    <\/a>\n<\/div>\n\n\n\r\n\r\n\n  \n  \n  <a class=\"subnav-waypoint\" name=\"courses\" id=\"courses\"><\/a>\n\n\r\n<h3>Popular Marketing MBA Courses<\/h3>\r\n<p>Business schools offer various courses in their online MBA in marketing programs. While curricular details vary among schools, most marketing MBA degrees share some common elements. These include a blend of core and elective courses, which culminate in experiences that prompt students to apply everything they have learned throughout the program.<\/p>\r\n<p>Some of the courses you may encounter include:<\/p>\r\n\r\n  <section class=\"checklist-v2\">\n    \n        <ul class=\"space-y-6\">\n    \n    \n                                  \n                <li class=\"flex list-none\">\n          <sonic-icon class=\"mr-2\" color=\"#f0e100\" size=\"small\" icon=\"check-circle\"><\/sonic-icon>\n        <div>\n        <h4 class=\"font-bold heading-4 text-gray-900\">Marketing Strategy and Analytics<\/h4>\n        <div class=\"text-gray-700 text-base\"><section class=\"checklist-item\" data-icon=\"check-circle\" data-size=\"small\" data-text=\"small\" data-color=\"#f0e100\" data-title=\"Marketing Strategy and Analytics\">This core course explores legacy and contemporary marketing strategies, as well as the key performance indicators used to measure their success. Students emerge with a well-rounded understanding of major approaches to marketing, product positioning, brand management, and sales techniques.<\/section><\/div>\n    <\/div>\n  <\/li>\n          \n                                  \n                <li class=\"flex list-none\">\n          <sonic-icon class=\"mr-2\" color=\"#f0e100\" size=\"small\" icon=\"check-circle\"><\/sonic-icon>\n        <div>\n        <h4 class=\"font-bold heading-4 text-gray-900\">Strategic Leadership and Management<\/h4>\n        <div class=\"text-gray-700 text-base\"><section class=\"checklist-item\" data-icon=\"check-circle\" data-size=\"small\" data-text=\"small\" data-color=\"#f0e100\" data-title=\"Strategic Leadership and Management\">Most MBA programs include required coursework in <a href=\"https:\/\/www.onlinemba.com\/rankings\/best-online-mba\/strategy\/\">strategic management<\/a> and <a href=\"https:\/\/www.onlinemba.com\/rankings\/best-online-mba\/organizational-leadership\/\">organizational leadership<\/a>. The course develops students' understanding of strategic management frameworks, cross-functional coordination, and organizational diagnostics. Assignments build familiarity with advanced tools for navigating and managing the complexities of business management and operational strategy.<\/section><\/div>\n    <\/div>\n  <\/li>\n          \n                                  \n                <li class=\"flex list-none\">\n          <sonic-icon class=\"mr-2\" color=\"#f0e100\" size=\"small\" icon=\"check-circle\"><\/sonic-icon>\n        <div>\n        <h4 class=\"font-bold heading-4 text-gray-900\">Pricing Strategy and Analytics<\/h4>\n        <div class=\"text-gray-700 text-base\"><section class=\"checklist-item\" data-icon=\"check-circle\" data-size=\"small\" data-text=\"small\" data-color=\"#f0e100\" data-title=\"Pricing Strategy and Analytics\">Often offered as an elective, this course explores the microeconomic factors marketers and product developers must consider when setting price points. It introduces and builds proficiency with analytical tools and techniques for optimizing price points that strike the right balance between consumer accessibility and business profitability.<\/section><\/div>\n    <\/div>\n  <\/li>\n          \n                                  \n                <li class=\"flex list-none\">\n          <sonic-icon class=\"mr-2\" color=\"#f0e100\" size=\"small\" icon=\"check-circle\"><\/sonic-icon>\n        <div>\n        <h4 class=\"font-bold heading-4 text-gray-900\">Capstone<\/h4>\n        <div class=\"text-gray-700 text-base\"><section class=\"checklist-item\" data-icon=\"check-circle\" data-size=\"small\" data-text=\"small\" data-color=\"#f0e100\" data-title=\"Capstone\">Online MBA in marketing programs often culminate in capstone projects, which require students to display the sum of their gained knowledge in a long-form, analytically focused academic work. Some MBA programs divide their course content into themed modules, and require students to submit mini-capstones as they complete each academic segment.<\/section><\/div>\n    <\/div>\n  <\/li>\n          \n        <\/ul>\n      <\/section>\n\n\n\r\n\r\n\n  \n  \n  <a class=\"subnav-waypoint\" name=\"cost\" id=\"cost\"><\/a>\n\n\r\n<h3>How Much Do Marketing MBA Programs Cost?<\/h3>\r\n<p>MBA programs have a reputation for being expensive. However, online programs may offer a path to significant savings.<\/p>\r\n<p>First, consider NCES graduate tuition data for the <a href=\"https:\/\/nces.ed.gov\/programs\/digest\/d22\/tables\/dt22_330.50.asp\" target=\"_blank\" rel=\"noopener\">2021-2022 school year<\/a>. This data set reveals the following national averages, broken down by institution type:<\/p>\r\n<ul>\r\n<li><strong>Public institutions:<\/strong> $12,596<\/li>\r\n<li><strong>Private for-profit institutions:<\/strong> $14,161<\/li>\r\n<li><strong>Private nonprofit institutions:<\/strong> $29,931<\/li>\r\n<\/ul>\r\n<p>Many business schools apply premium rates to MBA students, so it is reasonable to expect higher averages for MBA programs as compared to these more generic figures.<\/p>\r\n<p>Meanwhile, tuition data from the <a href=\"https:\/\/nces.ed.gov\/datalab\/\" target=\"_blank\" rel=\"noopener\">NCES Data Lab<\/a> shows significant savings potential for online learners. In 2020, MBA students at schools offering fully online programs paid an average of $4,964 in tuition and required fees.<\/p>\r\n<p>You may need help meeting your education costs, even if you choose a more affordable online program. To that end, prioritize non-repayable aid sources like scholarships, fellowships, and grants. Use federal and private loans only as a last resort, since they create costly debt.<\/p>\r\n\r\n<div class=\"border-l-2 px-2 md:px-0.5 my-6 md:ml-4\" style=\"border-left-color: #a70032\">\r\n<p class=\"text-heading font-heading font-medium\">Read More<br>\r\n<span class=\"font-body font-bold\"><a href=\"\/resources\/fafsa-guide\/\">Check out our FAFSA guide<\/a><sonic-icon icon=\"chevron-right\" size=\"small\" color=\"secondary-700\" aria-hidden=\"true\" focusable=\"false\"><\/sonic-icon><\/span><br>\r\n<span class=\"font-body font-bold\"><a href=\"\/resources\/mba-scholarships\/\">Learn more about MBA scholarships<\/a><sonic-icon icon=\"chevron-right\" size=\"small\" color=\"secondary-700\" aria-hidden=\"true\" focusable=\"false\"><\/sonic-icon><\/span><br>\r\n<span class=\"font-body font-bold\"><a href=\"\/rankings\/affordable-online-mba\/\">Check out the top affordable MBAs<\/a><sonic-icon icon=\"chevron-right\" size=\"small\" color=\"secondary-700\" aria-hidden=\"true\" focusable=\"false\"><\/sonic-icon><\/span><\/p>\r\n<\/div>\r\n\r\n\n  \n  \n  <a class=\"subnav-waypoint\" name=\"jobs-salaries\" id=\"jobs-salaries\"><\/a>\n\n\r\n<h2>Jobs for MBAs in Marketing<\/h2>\r\n<p>Online MBA in marketing programs can lead to careers with strong salaries. As an example, consider the advertising, promotions, and marketing manager position profiled by the Bureau of Labor Statistics (BLS). This highly relevant role paid a median salary of <a href=\"https:\/\/www.bls.gov\/ooh\/management\/advertising-promotions-and-marketing-managers.htm\" target=\"_blank\" rel=\"noopener\">more than $156,000<\/a> per year as of May 2023.<\/p>\r\n<p>Some of the career paths available to professionals with specialized MBA degrees in marketing include:<\/p>\r\n\r\n<div class=\"bg-gray-50 px-6 py-2 my-8\">\r\n<h3><a href=\"https:\/\/www.onlinemba.com\/mba-careers\/marketing\/marketing-manager\/\">Marketing Manager<\/a><\/h3>\r\n<p>Marketing managers lead marketing teams and departments. They collaborate with executives to formulate, implement, and monitor the effectiveness of marketing and promotional strategies. They also commission targeted market research studies, make strategic contributions to advertising campaigns, and participate in customer acquisition and retention initiatives. <\/p>\r\n<ul>\r\n<li><strong>Job Outlook (2022-32):<\/strong> +6%<\/li>\r\n<li><strong>Median Annual Salary:<\/strong> $156,580<\/li>\r\n<\/ul>\r\n<p class=\"text-sm\">Source: <a href=\"https:\/\/www.bls.gov\/ooh\/management\/advertising-promotions-and-marketing-managers.htm\" target=\"_blank\" rel=\"noopener\">BLS<\/a><\/p>\r\n<\/div>\r\n\r\n<div class=\"bg-gray-50 px-6 py-2 my-8\">\r\n<h3><a href=\"https:\/\/www.onlinemba.com\/mba-careers\/sales-manager\/\">Sales Manager<\/a><\/h3>\r\n<p>These managers hold leadership positions in sales departments or within sales teams, coordinating their activities in the context of organizational sales strategy. While many sales managers come from professional backgrounds in sales, others may have experience as marketing specialists. Larger organizations often require their middle managers to coordinate complex logistics, making management skills a valuable asset. <\/p>\r\n<ul>\r\n<li><strong>Job Outlook (2022-32):<\/strong> +4%<\/li>\r\n<li><strong>Median Annual Salary:<\/strong> $135,160<\/li>\r\n<\/ul>\r\n<p class=\"text-sm\">Source: <a href=\"https:\/\/www.bls.gov\/ooh\/management\/sales-managers.htm\" target=\"_blank\" rel=\"noopener\">BLS<\/a><\/p>\r\n<\/div>\r\n\r\n<div class=\"bg-gray-50 px-6 py-2 my-8\">\r\n<h3>Chief Marketing Officer<\/h3>\r\n<p>This C-suite position essentially marks the apex of corporate careers in marketing. The chief marketing officer, or CMO, leads organizational activities in brand development and management, consumer and product research, public relations, and marketing strategy. A CMO typically reports directly to a company's top executive, the chief executive officer.<\/p>\r\n<ul>\r\n<li><strong>Job Outlook (2022-32):<\/strong> +3%<\/li>\r\n<li><strong>Median Annual Salary:<\/strong> $103,840<\/li>\r\n<\/ul>\r\n<p class=\"text-sm\">Source: <a href=\"https:\/\/www.bls.gov\/ooh\/management\/top-executives.htm\" target=\"_blank\" rel=\"noopener\">BLS<\/a><\/p>\r\n<\/div>\r\n\r\n\n<div class=\"sonic-interlink duration-500 flex hover:shadow-lg bg-primary-700 \">\n    <a\n        target=\"_self\"\n        href=\"\/guide\/careers-to-fit-your-mba\/\"\n        class=\"flex items-center p-8 relative rounded w-full transition-opacity duration-500 hover:opacity-75\">\n                <span class=\"text-white block w-full\">\n          <span class=\"interlink-content flex justify-between items-center\">\n            <div>\n                                                <span class=\"title leading-snug\">Discover careers that fit your MBA<\/span>\n                            <\/div>\n            <sonic-icon class=\"ml-3 md:ml-0\" icon=\"arrow-circle-right\" size=\"small\" color=\"#fff\"><\/sonic-icon>\n          <\/span>\n        <\/span>\n    <\/a>\n<\/div>\n\n\n\r\n\r\n\r\n<h2>Selecting the Right Concentration<\/h2>\r\n<p><a href=\"https:\/\/www.onlinemba.com\/resources\/how-to-choose-mba-program\/\">Choosing the right MBA concentration<\/a> requires careful thought and consideration of multiple factors. To navigate the selection process, take stock of school-specific elements. These include:<\/p>\r\n<ul>\r\n<li>Prestige and reputation<\/li>\r\n<li>Recruitment and networking opportunities<\/li>\r\n<li>Cost and return on investment (ROI) potential<\/li>\r\n<\/ul>\r\n<p>From there, compare the relative merits of the MBA concentrations available at each school under your consideration. Evaluate considerations like:<\/p>\r\n<ul>\r\n<li>Whether a concentration offers advanced access to careers you find appealing<\/li>\r\n<li>How well the skills taught in the program will hold up over your career<\/li>\r\n<li>The concentration's relevance to current and future economic conditions<\/li>\r\n<\/ul>\r\n<p>As a final note, you should ensure that any school you attend is accredited by an organization recognized by the <a href=\"https:\/\/ope.ed.gov\/dapip\/\" target=\"_blank\" rel=\"noopener\">U.S. Department of Education<\/a> or the <a href=\"https:\/\/www.chea.org\/search-institutions\" target=\"_blank\" rel=\"noopener\">Council for Higher Education Accreditation<\/a>.<\/p>\r\n<p>You can also seek out specially accredited MBA programs, which emphasize skills and professional proficiencies that specifically align with established professional standards. Look for accreditation endorsements from organizations like the <a href=\"https:\/\/www.aacsb.edu\/\" target=\"_blank\" rel=\"noopener\">Association to Advance Collegiate Schools of Business<\/a> or the <a href=\"https:\/\/acbsp.org\/\" target=\"_blank\" rel=\"noopener\">Accreditation Council for Business Schools and Programs<\/a>. <\/p>\r\n\r\n\r\n\n  \n  \n  <a class=\"subnav-waypoint\" name=\"faq\" id=\"faq\"><\/a>\n\n\r\n<h2>Common Questions About Marketing MBA Degrees<\/h2>\r\n\r\n\n<section class=\"accordion   \" layout=\"\" data-cy=\"accordion\" data-accordion data-accordion-type=\"faq\" data-accordion-title=\"accordion-910683\">\n\t\t\t<ul class=\"my-0 text-right\">\n\t\t\t<li class=\"inline-block mb-0 mr-1\">\n\t\t\t\t<button class=\"p-3 py-2 text-xs leading-3 border collapse-all control\">\n\t\t\t\t\tCollapse All\n\t\t\t\t<\/button>\n\t\t\t<\/li>\n\t\t\t<li class=\"inline-block mb-0\">\n\t\t\t\t<button class=\"p-3 py-2 text-xs leading-3 border expand-all control\">\n\t\t\t\t\tExpand All\n\t\t\t\t<\/button>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t\n\t\t\t\t\t\t\t<div\n\t\t\tclass=\"accordion__items is-active\" data-order=1>\n\t\t\t<!-- header -->\n\t\t\t<div class=\"flex items-center overflow-hidden cursor-pointer header flex-nowrap\" role=\"button\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"content-1\" id=\"header-1\">\n\n\t\t\t\t\n\t\t\t\t<!-- title -->\n\t\t\t\t\t\t\t\t\t<h3 class=\"mr-auto text-xl font-bold leading-6 title lg:text-2xl\">\n\t\t\t\t\t\tHow many years is an MBA in marketing?\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<!-- control -->\n\t\t\t\t<span class=\"flex justify-center flex-grow-0 flex-shrink-0 w-20 text-center\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t<svg class=\"block w-6 h-6 collapse\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" stroke=\"currentColor\">\n\t\t\t\t\t\t<path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 9L12 16L5 9\"><\/path>\n\t\t\t\t\t<\/svg>\n\t\t\t\t\t<svg class=\"hidden w-6 h-6 expand\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" stroke=\"currentColor\">\n\t\t\t\t\t\t<path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M5 15l7-7 7 7\"><\/path>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\n\t\t\t<!-- content -->\n\t\t\t<div class=\"block p-8 content\">\n\n\t\t\t\t\n\t\t\t\t<section>&#13;\n &#13;\n&#13;\n<p>A full-time student can usually complete a regularly paced MBA program in about two academic years. Online MBA in marketing programs usually cover 30-36 credits or 10-12 courses across 3-4 semesters.<\/p>&#13;\n<\/section>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\tclass=\"accordion__items \" data-order=2>\n\t\t\t<!-- header -->\n\t\t\t<div class=\"flex items-center overflow-hidden cursor-pointer header flex-nowrap\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"content-2\" id=\"header-2\">\n\n\t\t\t\t\n\t\t\t\t<!-- title -->\n\t\t\t\t\t\t\t\t\t<h3 class=\"mr-auto text-xl font-bold leading-6 title lg:text-2xl\">\n\t\t\t\t\t\tWhat is the difference between an MBA and marketing?\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<!-- control -->\n\t\t\t\t<span class=\"flex justify-center flex-grow-0 flex-shrink-0 w-20 text-center\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t<svg class=\"block w-6 h-6 collapse\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" stroke=\"currentColor\">\n\t\t\t\t\t\t<path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 9L12 16L5 9\"><\/path>\n\t\t\t\t\t<\/svg>\n\t\t\t\t\t<svg class=\"hidden w-6 h-6 expand\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" stroke=\"currentColor\">\n\t\t\t\t\t\t<path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M5 15l7-7 7 7\"><\/path>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\n\t\t\t<!-- content -->\n\t\t\t<div class=\"block p-8 content\">\n\n\t\t\t\t\n\t\t\t\t<section>&#13;\n&#13;\n<p>MBA degrees teach general strategic and operational management skills, while marketing programs focus on branding, product positioning, and sales. Concentrated MBA programs in marketing combine both. You can also pursue MA or MS degrees exclusively in marketing if you prefer to build highly targeted expertise.<\/p>&#13;\n<\/section>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\tclass=\"accordion__items \" data-order=3>\n\t\t\t<!-- header -->\n\t\t\t<div class=\"flex items-center overflow-hidden cursor-pointer header flex-nowrap\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"content-3\" id=\"header-3\">\n\n\t\t\t\t\n\t\t\t\t<!-- title -->\n\t\t\t\t\t\t\t\t\t<h3 class=\"mr-auto text-xl font-bold leading-6 title lg:text-2xl\">\n\t\t\t\t\t\tWhich is better: an MBA in finance or marketing?\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<!-- control -->\n\t\t\t\t<span class=\"flex justify-center flex-grow-0 flex-shrink-0 w-20 text-center\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t<svg class=\"block w-6 h-6 collapse\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" stroke=\"currentColor\">\n\t\t\t\t\t\t<path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 9L12 16L5 9\"><\/path>\n\t\t\t\t\t<\/svg>\n\t\t\t\t\t<svg class=\"hidden w-6 h-6 expand\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" stroke=\"currentColor\">\n\t\t\t\t\t\t<path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M5 15l7-7 7 7\"><\/path>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\n\t\t\t<!-- content -->\n\t\t\t<div class=\"block p-8 content\">\n\n\t\t\t\t\n\t\t\t\t<section>&#13;\n&#13;\n<p>Neither degree is inherently better than the other: The right choice depends on your personal interests and career goals. Both concentrations can lead to high-paying careers with strong growth potential.<\/p>&#13;\n<\/section>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\tclass=\"accordion__items \" data-order=4>\n\t\t\t<!-- header -->\n\t\t\t<div class=\"flex items-center overflow-hidden cursor-pointer header flex-nowrap\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"content-4\" id=\"header-4\">\n\n\t\t\t\t\n\t\t\t\t<!-- title -->\n\t\t\t\t\t\t\t\t\t<h3 class=\"mr-auto text-xl font-bold leading-6 title lg:text-2xl\">\n\t\t\t\t\t\tAre marketing MBAs worth it?\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<!-- control -->\n\t\t\t\t<span class=\"flex justify-center flex-grow-0 flex-shrink-0 w-20 text-center\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t<svg class=\"block w-6 h-6 collapse\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" stroke=\"currentColor\">\n\t\t\t\t\t\t<path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 9L12 16L5 9\"><\/path>\n\t\t\t\t\t<\/svg>\n\t\t\t\t\t<svg class=\"hidden w-6 h-6 expand\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" stroke=\"currentColor\">\n\t\t\t\t\t\t<path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M5 15l7-7 7 7\"><\/path>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\n\t\t\t<!-- content -->\n\t\t\t<div class=\"block p-8 content\">\n\n\t\t\t\t\n\t\t\t\t<section>&#13;\n&#13;\n<p>Marketing MBA programs often generate a highly favorable ROI. GMAC's <a href=\"https:\/\/www.gmac.com\/-\/media\/files\/gmac\/research\/employment-outlook\/2023_gmac_corporaterecruiters_report.pdf\" target=\"_blank\" rel=\"noopener\">2023 Corporate Recruiters Survey<\/a> specifically identified marketing as one of the most in-demand MBA concentrations among employers. <a href=\"https:\/\/www.bls.gov\/ooh\/management\/advertising-promotions-and-marketing-managers.htm\" target=\"_blank\" rel=\"noopener\">According to the BLS<\/a>, marketing managers earn a median salary well above $150,000 per year.<\/p>&#13;\n<\/section>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"Research and compare online MBA in marketing programs with this degree guide, which includes a ranking of the best marketing MBA programs for virtual learners.","protected":false},"author":1,"featured_media":12038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-dcs.php","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"mba-rankings":[45],"resources":[],"careers":[],"schools":[],"blog":[],"specializations":[],"mba-by-state":[],"class_list":["post-1083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","mba-rankings-rankings_specialization"],"acf":[],"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.onlinemba.com\/wp-json\/wp\/v2\/posts\/1083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onlinemba.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onlinemba.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onlinemba.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onlinemba.com\/wp-json\/wp\/v2\/comments?post=1083"}],"version-history":[{"count":3,"href":"https:\/\/www.onlinemba.com\/wp-json\/wp\/v2\/posts\/1083\/revisions"}],"predecessor-version":[{"id":14864,"href":"https:\/\/www.onlinemba.com\/wp-json\/wp\/v2\/posts\/1083\/revisions\/14864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.onlinemba.com\/wp-json\/wp\/v2\/media\/12038"}],"wp:attachment":[{"href":"https:\/\/www.onlinemba.com\/wp-json\/wp\/v2\/media?parent=1083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onlinemba.com\/wp-json\/wp\/v2\/categories?post=1083"},{"taxonomy":"mba-rankings","embeddable":true,"href":"https:\/\/www.onlinemba.com\/wp-json\/wp\/v2\/mba-rankings?post=1083"},{"taxonomy":"resources","embeddable":true,"href":"https:\/\/www.onlinemba.com\/wp-json\/wp\/v2\/resources?post=1083"},{"taxonomy":"careers","embeddable":true,"href":"https:\/\/www.onlinemba.com\/wp-json\/wp\/v2\/careers?post=1083"},{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.onlinemba.com\/wp-json\/wp\/v2\/schools?post=1083"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.onlinemba.com\/wp-json\/wp\/v2\/blog?post=1083"},{"taxonomy":"specializations","embeddable":true,"href":"https:\/\/www.onlinemba.com\/wp-json\/wp\/v2\/specializations?post=1083"},{"taxonomy":"mba-by-state","embeddable":true,"href":"https:\/\/www.onlinemba.com\/wp-json\/wp\/v2\/mba-by-state?post=1083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}